Hyperloop Case Study: How UX Strategy can Transform the World
User experience (UX) strategy lies at the intersection of UX design and business strategy.
Jaime will discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop, Elon Musk’s company. The general public’s understanding of Hyperloop is that it is a high-speed rail concept originally put forth by entrepreneur Elon Musk (SpaceX, Tesla, Paypal, etc.) back in 2013. But the bigger story is that this revolutionary transportation system using pressurized capsules riding on air cushions is just a small part of the customer experience.
This keynote delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitive research, validated user research, value innovation, and why you must design a “killer” user experience.
Who is it for?